What can you do to ensure your data is being used most effectively? In this fast-paced and information-packed session, you'll hear from Wes Trochlil, the most published author on data management in the association market.  He’ll share a number of his proven strategies for making your database more effective and your data more useful in meeting your mission.  Then Protech’s experts will show you how to implement Wes’ brilliant strategies within CRM for Members.